Why Rose Will Be THE Wedding Colour of 2024 - Swagger & Swoon

Why Rose Will Be THE Wedding Colour of 2024

That may seem like a bold statement, but we'd already sold out of Rose Gold twice during February...

So in this article, we're going to look at what it is that makes this colour stand out from the others this year!

Rose falls between red and magenta and has soft but striking tones. It's been growing in popularity over the last few years. Last year saw colours like Vintage Rose and Mid Rose become firm favourites and now we've added more textured and patterned fabrics too.


There's more shades than you think

You may think there's not much to say about this botanical colour, but our Rose range has over 38 variations alone. "How?" I hear you ask.

Well as it's grown in popularity so have the available tones. The subtle differences in shades you can get for this colour are amazing. From Rose Gold, Antique Rose Shantung, Vintage Rose and Rose Quartz Shantung, there will always be an option for you.

It goes with so much!

What we've found when we've been colour matching is there aren't many colours that Rose doesn't go with. We've seen it paired with browns, blues, caramels, greens, darker pinks, greys - it's just SO versatile. This is probably due to the amount of possibilities, there's not many colours where the spectrum covers quite as many hues.

It's been around for hundreds of years

The first recorded use of rose as a colour dates back to 1382! I wonder if it was popular for weddings back then too! With such an old established colour it's no wonder that we're seeing it so much in modern weddings, especially now matching colours to schemes are on trend.

It adaptable to most themes

It doesn't matter where your wedding is or what your theme is. Are you having an autumnal rustic wedding outdoors? A destination wedding on a sunny beach? Or a traditional wedding in a gorgeous manor house. Rose colours will work for all of them. Subtle enough to accentuate, strong enough to stand out.

 Are you having a rose as a part of your wedding? We'd love to hear from you! 


Back to blog